McDonalds is the worlds largest fast food chain of restaurants. The company’s net worth in 2014, was $4.76 billion! McDonalds was started in San Bernardino, California as a bar-b-que restaurant in 1940, by Richard and Maurice McDonald. In 1948, McDonalds was reorganized as a burger restaurant with an assembly line type production.
The marketing decision to start offering “selections of balanced choices” became available in 2010, when McDonald’s began selling cereal. The addition of offering a variety of breakfast items was probably meant to keep McDonald’s in competition with Starbucks. I would hardly call McDonald’s Fruit and Maple Oatmeal balanced or even nutritious.